My Photo Diary of H&M’s Press Trip: Fall 2013

Posted on Aug 24 2013 - 11:03am by Grace

One of my all-time favourite retailers, H&M, flew me out to Toronto to preview their Fall 2013 collection. The experience was absolutely incredible and the collection is full of pieces that are absolutely to-die-for!

I got picked up via a Lincoln town car and driven to the airport, and then from the airport another car was waiting to drive me to the Omni King Edward hotel where I would spend the night. I had a few hours to myself, so I un-packed and tended to emails, then got freshened up for a night out with the rest of the group.

Check out some photos from the press trip below:

grace-hm-ottawa-press-tripThere’s just something about being picked up everywhere by luxury cars with tinted windows that have your name on them that’s so addictive. I was spoiled so rotten that I haven’t left my house since returning because I’m not sure I can handle traveling any other way again…





DSCF3844Meet Denis: Our insanely amazing PR rep for the trip.

DSCF3847This is Rosalie, the trendy Editor in Chief of Loulou Magazine‘s website, and magazine columnist.

DSCF3848And then there’s Catherine; the chic founder of Querelles blog.


DSCF3860Of course we’d run into a reality TV star in Toronto- this is Christina from 1 Girl 5 Gays!


DSCF3877Wondering what went on beyond the red carpet? We previewed the Fall 2013 collection in an ultra-trendy lounge complete with hors oeuvres, moet, cocktails, a live DJ, as well as video and mega-sized portraits of the collection walking down the Paris runway.  I got to chat it up with Emily Scarlett, Communication Director for H&M Canada, to get the scoop on what’s going to be happening with H&M’s Ottawa location, so get ready to find out what sorts of surprises they have in store for us! Stay tuned for the upcoming post.

About the Author

Grace is the Editor in Chief of 613style and one of Ottawa's Top 100 Rising Star Entrepreneurs. She is available for hire, has written work featured on ET Canada, is a new YouTuber , and loves keeping up with Canadian Celebrities. She enjoys making occasional television and radio appearances, hosting events, and keynote speaking upon request. When she's not writing, she can be found on instagram, twitter , google+ or facebook

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