J.Crew launches 2016 Save the Bees Campaign

Posted on Apr 16 2016 - 10:26pm by Grace

J.Crew Group has announced a partnership with London-based illustrator, Marcel George as part of their continued effort to Save the Bees.

As part of the brand’s charitable Garments for Good program, the campaign was launched in 2014 due to a growing concern over the declining bee population and the impact that bees and pollination have on the global environment. Previous collaborators include British artist Emma Smith, and New York-based illustrator Donald Robertson.

The campaign enters its third season with three bee themed t-shirts for boys, girls and women, as well as a pocket square for men all featuring George’s hand painted, contemporary watercolour illustrations. The products range from $35.50 to $59.00 with 50% of retail sales benefiting the conservation charity, Buglife.

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Officially launching in April 2016 to coincide with Earth Day, the range of limited edition product will be available online at jcrew.com and in stores globally.

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